Post by iamin114112 on Nov 10, 2024 15:11:31 GMT 10
AI copywriting is the creation of written content using machine learning and natural language processing (NLP) software.
You can write anything from ad copy to blog posts with AI-powered copywriting.
AI-powered copywriting software website development service works by scouring the web (or analyzing similar inputs) for related content, learning about it, and delivering new copy based on those results.
Below, we'll break down how AI copywriting works, its limitations, and nine of our favorite tools to help you get started.
How do AI copywriting tools work?
Using AI tools for copywritingNLP and machine learning software to understand how people learn and write.
Ethical copywriting bots can only provide content based on what already exists online.
But they sift through this information much faster than humans. AI copywriters scrape and analyze millions of web pages in seconds.
But keep in mind that there are limitations (which we'll cover later). Since these bots link to existing content on the web, there's no guarantee that the generated copy will be 100% accurate. You'll need to review the results yourself.
However, using AI-powered copywriting tools is a great start if you have writer's block or want to quickly generate new content ideas.
Here's an overview of how you can create texts using AI tools:
Select the topic you want to write about
Provide your copywriting tool with guidelines (such as your content goals or desired tone of voice )
Wait for the tool to generate your AI copy
Review the results for accuracy and desired tone.
Here's what it looks like in action:
producing a copy via AI tools
And here is a real example:
Let's say you're writing a blog post and want an attention-grabbing headline. Give the AI copywriter your topic or a sample headline to generate new ideas.
It's like giving freelancers or staff writers a brief to help them in their efforts. The more information the writer has, the better the copy will be.
As a result, AI copywriting tools are great partners for content writers (not replacements). These tools can help writers create content faster.
How AI Copywriting Tools Can Help Your Business
AI-powered copywriting software can save you a lot of time.
There is no need to spend hours thinking about the perfect content topic or headline. Tell the AI software what you want to write about and it will generate content ideas in seconds.
You can even simplify more tedious writing tasks, such as creating product descriptions for your e-commerce site.
Here are some more examples of what you can create with AI copywriting tools:
Blog post ideas and drafts
Title tags and meta descriptions
Copy of the advert
Social Media Posts
Call to Action (CTA) Copy
By using an AI copywriter to handle time-consuming tasks, you'll have more time to focus on bigger projects that will have a greater impact on your business.
How to overcome the limitations of AI
AI copywriting can be incredibly useful. But it has its limits.
Treat it like any other digital marketing tool—as a starting point.
Think of it this way:
Using SEO tools doesn't automatically make you an SEO expert. But it will make your life a lot easier.
The biggest limitation of AI copying?
AI copywriting tools analyze existing content written by human writers. Then use that information to create something “new.”
This means that the copy is not really 100% original.
This is why it is so important to edit AI-generated copy and check it for plagiarism before publishing.
Provided that the content is original, high-quality and “demonstrates the qualities of what we call E-E-A-T: expertise, experience, authority and trustworthiness.”
Google's advice is to take a human-centric approach. The search engine giant has provided several examples of existing AI-generated content that don't violate any rules:
Sports results
Weather forecast
Transcripts
However, using AI to create content designed to manipulate search engine rankings violates Google's Spam Policy.
So when you use AI copy, make sure you are providing valuable content to your readers and not trying to take shortcuts to rank higher.
Advances in AI
AI has made great strides in the world of marketing and content creation in recent times.
In May 2020, an article titled “Language Models Are Low-Performing Students” described an AI model called GPT-3 175B. The model creates humanoid text thanks to the achievements of NLP.
This model is the basis for many of the AI copywriting tools on the market today.
Fast forward to November 2022. OpenAI launches ChatGPT, a chatbot that acts as a conversational partner. Users can ask ChatGPT questions and receive AI-generated answers within seconds.
ChatGPT
SEOs and content creators have already found many ways to use ChatGPT. Here are just a few:
Brainstorming content ideas
Rephrase text to avoid duplicate content
Create a longer text summary
Creating structured data
Writing Title Tags and Meta Descriptions
ChatGPT uses AI technology to optimize writing tasks. Similar to spell check, AI is a tool that can help writers create content more efficiently and effectively.
But it bears repeating: human observation is critical.
In fact, ChatGPT has already caused quite a controversy in the SEO community.
But Google's head of search, Danny Sullivan, clarified on Twitter that AI content itself isn't all that bad. Instead, "content written primarily for search engines, rather than for humans, is the problem."
So we recommend using AI tools as a starting point. Or automate time-consuming, repetitive tasks. But use your judgment and only publish useful content that represents your brand well.
9 Best AI Tools for Copywriting
Want to try your hand at being an AI copywriter? Here are nine of the best AI copywriting options (besides ChatGPT) to help you get started.
1. Semrush SEO Writing Assistant
Semrush SEO Writing Assistant is an all-in-one writing tool that provides real-time feedback as you write.
In addition, Smart Writer has AI-powered copywriting features:
Reframing: to rephrase, simplify, expand or generalize the text.
Write: Creating text using hints
Ask AI: Get answers to use as part of your content.
To get started, enter one or more keywords.
Then select your target audience and click “Get Recommendations”.
enter keyword in SEO Writing Assistant and click "Get recommendations"
SEO Write Assistant will analyze the text you enter, import, or generate in the editor based on readability, SEO, originality, and tone of voice.
You can find your points on the right.
Above the Smart Writer toolset.
results for readability, SEO, originality, and tone of voice on the right
To rephrase text, select the text you want to change and click Rephrase, Simplify, Expand, or Summarize.
highlighted text with “Rephrase,” “Simplify,” “Expand,” or “Summarize” options
Or click to open the Refraser.
“Rephraser” option highlighted
Here you can get some ideas and choose the one you like the most.
To compose your text, place your cursor where you want the AI copywriter to begin. (For example, after a prompt, subheading, or the beginning of a sentence.)
Then click "Write".
“Compose” button
You can click Accept on the suggested text, Reject to remove the suggested text, or Try Again to get something different.
"Accept" "Reject" and “Try again” options shown
To get information, click "Ask AI" and enter your question. Then click "Ask".
Feel free to include the answer in your content. Or just use it for inspiration.
You can check your article for plagiarism in the "Originality" section of the side menu.
Also review your Readability, SEO, and Tone of Voice recommendations.
When you're done, share your graded document with collaborators right in Semrush. Or move it to Google Docs.
Just click on the buttons in the upper right corner:
Prices
SEO Writing Assistant is part of Semrush.Content Marketing Platform.
To access the platform, you'll need a Guru or Business subscription. Both provide access to dozens of other great digital marketing tools.
Teacher: from $208.33 per month
Business: from $416.66 per month
2. ContentShake
ContentShake makes it quick and easy to create SEO-optimized blog posts using AI.
You can use it to come up with content ideas, detailed outlines, or entire articles.
After registering, enter (or select) tags that relate to your business.
Then click "Start Mail".
The tool will create a list of ideas.
Select any idea to see:
The type of search intent , which can be informational, commercial, transactional, or navigational.
Performance ranking based on a keyword's search volume relative to its keyword difficulty
List of AI generated article ideas as shown below.
Once you click Start Writing, ContentShake creates a detailed outline of your article.
The scheme includes:
Headline
Target keywords
Introduction
Subheadings with theses
Conclusion
In Suggestions (shown below), you can change the parameters of your article, view alternative AI suggestions, or get inspiration from competitors.
“Suggestions” tab in ContentShake
Once you have your plan, finish the article yourself. Or use built-in AI copywriting tools.
Simply click "Ask AI" and enter your invitation.
"Make a list of nutritional needs" prompt in “Ask AI”
Or select the text you want to improve.
Then, "Rephrase," "Simplify," "Expand," or "Summarize" in one click.
highlighting text shows “Rephrase,” “Simplify,” “Expand,” or “Summarize” options
In "Optimization," ContentShake evaluates your content's readability, SEO, and tone of voice (on a 10-point scale). And provides a breakdown of any issues.
“Optimization” tab highlighted on the right side
You can write anything from ad copy to blog posts with AI-powered copywriting.
AI-powered copywriting software website development service works by scouring the web (or analyzing similar inputs) for related content, learning about it, and delivering new copy based on those results.
Below, we'll break down how AI copywriting works, its limitations, and nine of our favorite tools to help you get started.
How do AI copywriting tools work?
Using AI tools for copywritingNLP and machine learning software to understand how people learn and write.
Ethical copywriting bots can only provide content based on what already exists online.
But they sift through this information much faster than humans. AI copywriters scrape and analyze millions of web pages in seconds.
But keep in mind that there are limitations (which we'll cover later). Since these bots link to existing content on the web, there's no guarantee that the generated copy will be 100% accurate. You'll need to review the results yourself.
However, using AI-powered copywriting tools is a great start if you have writer's block or want to quickly generate new content ideas.
Here's an overview of how you can create texts using AI tools:
Select the topic you want to write about
Provide your copywriting tool with guidelines (such as your content goals or desired tone of voice )
Wait for the tool to generate your AI copy
Review the results for accuracy and desired tone.
Here's what it looks like in action:
producing a copy via AI tools
And here is a real example:
Let's say you're writing a blog post and want an attention-grabbing headline. Give the AI copywriter your topic or a sample headline to generate new ideas.
It's like giving freelancers or staff writers a brief to help them in their efforts. The more information the writer has, the better the copy will be.
As a result, AI copywriting tools are great partners for content writers (not replacements). These tools can help writers create content faster.
How AI Copywriting Tools Can Help Your Business
AI-powered copywriting software can save you a lot of time.
There is no need to spend hours thinking about the perfect content topic or headline. Tell the AI software what you want to write about and it will generate content ideas in seconds.
You can even simplify more tedious writing tasks, such as creating product descriptions for your e-commerce site.
Here are some more examples of what you can create with AI copywriting tools:
Blog post ideas and drafts
Title tags and meta descriptions
Copy of the advert
Social Media Posts
Call to Action (CTA) Copy
By using an AI copywriter to handle time-consuming tasks, you'll have more time to focus on bigger projects that will have a greater impact on your business.
How to overcome the limitations of AI
AI copywriting can be incredibly useful. But it has its limits.
Treat it like any other digital marketing tool—as a starting point.
Think of it this way:
Using SEO tools doesn't automatically make you an SEO expert. But it will make your life a lot easier.
The biggest limitation of AI copying?
AI copywriting tools analyze existing content written by human writers. Then use that information to create something “new.”
This means that the copy is not really 100% original.
This is why it is so important to edit AI-generated copy and check it for plagiarism before publishing.
Provided that the content is original, high-quality and “demonstrates the qualities of what we call E-E-A-T: expertise, experience, authority and trustworthiness.”
Google's advice is to take a human-centric approach. The search engine giant has provided several examples of existing AI-generated content that don't violate any rules:
Sports results
Weather forecast
Transcripts
However, using AI to create content designed to manipulate search engine rankings violates Google's Spam Policy.
So when you use AI copy, make sure you are providing valuable content to your readers and not trying to take shortcuts to rank higher.
Advances in AI
AI has made great strides in the world of marketing and content creation in recent times.
In May 2020, an article titled “Language Models Are Low-Performing Students” described an AI model called GPT-3 175B. The model creates humanoid text thanks to the achievements of NLP.
This model is the basis for many of the AI copywriting tools on the market today.
Fast forward to November 2022. OpenAI launches ChatGPT, a chatbot that acts as a conversational partner. Users can ask ChatGPT questions and receive AI-generated answers within seconds.
ChatGPT
SEOs and content creators have already found many ways to use ChatGPT. Here are just a few:
Brainstorming content ideas
Rephrase text to avoid duplicate content
Create a longer text summary
Creating structured data
Writing Title Tags and Meta Descriptions
ChatGPT uses AI technology to optimize writing tasks. Similar to spell check, AI is a tool that can help writers create content more efficiently and effectively.
But it bears repeating: human observation is critical.
In fact, ChatGPT has already caused quite a controversy in the SEO community.
But Google's head of search, Danny Sullivan, clarified on Twitter that AI content itself isn't all that bad. Instead, "content written primarily for search engines, rather than for humans, is the problem."
So we recommend using AI tools as a starting point. Or automate time-consuming, repetitive tasks. But use your judgment and only publish useful content that represents your brand well.
9 Best AI Tools for Copywriting
Want to try your hand at being an AI copywriter? Here are nine of the best AI copywriting options (besides ChatGPT) to help you get started.
1. Semrush SEO Writing Assistant
Semrush SEO Writing Assistant is an all-in-one writing tool that provides real-time feedback as you write.
In addition, Smart Writer has AI-powered copywriting features:
Reframing: to rephrase, simplify, expand or generalize the text.
Write: Creating text using hints
Ask AI: Get answers to use as part of your content.
To get started, enter one or more keywords.
Then select your target audience and click “Get Recommendations”.
enter keyword in SEO Writing Assistant and click "Get recommendations"
SEO Write Assistant will analyze the text you enter, import, or generate in the editor based on readability, SEO, originality, and tone of voice.
You can find your points on the right.
Above the Smart Writer toolset.
results for readability, SEO, originality, and tone of voice on the right
To rephrase text, select the text you want to change and click Rephrase, Simplify, Expand, or Summarize.
highlighted text with “Rephrase,” “Simplify,” “Expand,” or “Summarize” options
Or click to open the Refraser.
“Rephraser” option highlighted
Here you can get some ideas and choose the one you like the most.
To compose your text, place your cursor where you want the AI copywriter to begin. (For example, after a prompt, subheading, or the beginning of a sentence.)
Then click "Write".
“Compose” button
You can click Accept on the suggested text, Reject to remove the suggested text, or Try Again to get something different.
"Accept" "Reject" and “Try again” options shown
To get information, click "Ask AI" and enter your question. Then click "Ask".
Feel free to include the answer in your content. Or just use it for inspiration.
You can check your article for plagiarism in the "Originality" section of the side menu.
Also review your Readability, SEO, and Tone of Voice recommendations.
When you're done, share your graded document with collaborators right in Semrush. Or move it to Google Docs.
Just click on the buttons in the upper right corner:
Prices
SEO Writing Assistant is part of Semrush.Content Marketing Platform.
To access the platform, you'll need a Guru or Business subscription. Both provide access to dozens of other great digital marketing tools.
Teacher: from $208.33 per month
Business: from $416.66 per month
2. ContentShake
ContentShake makes it quick and easy to create SEO-optimized blog posts using AI.
You can use it to come up with content ideas, detailed outlines, or entire articles.
After registering, enter (or select) tags that relate to your business.
Then click "Start Mail".
The tool will create a list of ideas.
Select any idea to see:
The type of search intent , which can be informational, commercial, transactional, or navigational.
Performance ranking based on a keyword's search volume relative to its keyword difficulty
List of AI generated article ideas as shown below.
Once you click Start Writing, ContentShake creates a detailed outline of your article.
The scheme includes:
Headline
Target keywords
Introduction
Subheadings with theses
Conclusion
In Suggestions (shown below), you can change the parameters of your article, view alternative AI suggestions, or get inspiration from competitors.
“Suggestions” tab in ContentShake
Once you have your plan, finish the article yourself. Or use built-in AI copywriting tools.
Simply click "Ask AI" and enter your invitation.
"Make a list of nutritional needs" prompt in “Ask AI”
Or select the text you want to improve.
Then, "Rephrase," "Simplify," "Expand," or "Summarize" in one click.
highlighting text shows “Rephrase,” “Simplify,” “Expand,” or “Summarize” options
In "Optimization," ContentShake evaluates your content's readability, SEO, and tone of voice (on a 10-point scale). And provides a breakdown of any issues.
“Optimization” tab highlighted on the right side