Post by sinthiya007 on Nov 3, 2024 15:29:57 GMT 10
Throughout the summer, we invite you to (re)discover SPREAD through an octopus saga! Remember, in the previous episodes, we talked about Meeting and Knowledge . After the first fires of passion, it is now the lasting love that must settle in.
Now that you have learned to know your client, their tastes and expectations, you need to think about serious things and ensure their loyalty. And there is no question of flinching when it comes to putting the ring on their finger. A marriage proposal takes preparation!
A marriage proposal is even better with an octopus as a coach!
As you can see, the path is still strewn with pitfalls to be able to claim a Happy End with your customers! That said, don't worry, we have concocted some foolproof techniques to earn the "lifelong" commitment of your Customer Family. But before that, I invite you to ask yourself a few questions...
IS ANYONE THERE??
Yes, it is time to rethink the way we deliver the message. But no, the end of email supremacy is not inevitable.
Some figures to question yourself
We've been talking about it for some time now... email as the main means of communication is no longer enough! New connection habits, the hyper-competitive environment, and ambient infobesity are all factors that are changing the situation. We have concentrated a few key figures in this infographic. A sort of overview of the different distribution channels available to you to deliver a message.
the different opening rates
Click on the image to enlarge it
In this context, what do we do? Here is our answer: we change the way we see things! We stop designing fragmented communication, with a specific action dedicated to a channel. We think of a message, coherent, fluid, relevant, and we transmit it to its recipient, regardless of the vector used. Moreover, let's no on page seo service longer think of ONE channel, but of SEVERAL channels, all linked to each other. It is in particular by starting from this observation, and wishing to provide a solution, that we created the UNIFIED MESSAGING functionalities .
Zoom on UNIFIED MESSAGING: Think message and more broadcast channel
It is with the aim of dealing with these problems of loss of attention that UNIFIED MESSAGING was created. The aim: to offer a message that can be delivered to its recipient, no matter where they are.
In his mailbox
On his phone by SMS
When visiting the site via a personalized pop-up
While remaining in control, of course, of the marketing pressure you wish to apply. No question of inciting you to harassment!
To understand the concept of UNIFIED MESSAGING in less than 3 minutes, I suggest you watch Olivier's presentation video. As you can see, UNIFIED MESSAGING aims to combine several channels in a single tool to broadcast your message. So, in addition to saving time, you have the opportunity to gain fluidity in your speech.
Because by anticipating all of this sequence of contact points, you are setting up a progressive, non-intrusive approach that will hit the mark in the right place at the right time!
The statistics for each message delivered will finally provide you with valuable insights to help you adjust your aim.
To sum up, I would be tempted to say that UNIFIED MESSAGING is the best way to reach your target!
EVERYTHING IS UNDER CONTROL
Now that you have all the keys to reaching your target in the right way, it's time to move up a gear!
Focus on automation: Discover the infinite possibilities of scenarios!
Remember, in the previous episode, we looked at segmenting your Customer Family . Now you will definitely understand how valuable it is!
Taking great care of your customer, providing them with personalized attention on a regular basis, all while being 100% automated ... It's tempting, isn't it?
With SPREAD, there are several possibilities to proceed. First, we have prepared a list of pre-configured scenarios for you:
fans reward
your customers' birthday
order evaluation
relaunching inactive customers
recognition of loyal customers
sponsorship incentive
This is the case, for example, of the ABYstyle site, which uses several scenarios to take care of its fans. The most popular: the customers' birthday. When you really want to please them, to address them as a unique and important individual, there is no better occasion. On condition, of course, that you are sincere. Indeed, it is not a question of building a new pretext to encourage them to order. No, it is a question of thanking them. For real.
Now that you have learned to know your client, their tastes and expectations, you need to think about serious things and ensure their loyalty. And there is no question of flinching when it comes to putting the ring on their finger. A marriage proposal takes preparation!
A marriage proposal is even better with an octopus as a coach!
As you can see, the path is still strewn with pitfalls to be able to claim a Happy End with your customers! That said, don't worry, we have concocted some foolproof techniques to earn the "lifelong" commitment of your Customer Family. But before that, I invite you to ask yourself a few questions...
IS ANYONE THERE??
Yes, it is time to rethink the way we deliver the message. But no, the end of email supremacy is not inevitable.
Some figures to question yourself
We've been talking about it for some time now... email as the main means of communication is no longer enough! New connection habits, the hyper-competitive environment, and ambient infobesity are all factors that are changing the situation. We have concentrated a few key figures in this infographic. A sort of overview of the different distribution channels available to you to deliver a message.
the different opening rates
Click on the image to enlarge it
In this context, what do we do? Here is our answer: we change the way we see things! We stop designing fragmented communication, with a specific action dedicated to a channel. We think of a message, coherent, fluid, relevant, and we transmit it to its recipient, regardless of the vector used. Moreover, let's no on page seo service longer think of ONE channel, but of SEVERAL channels, all linked to each other. It is in particular by starting from this observation, and wishing to provide a solution, that we created the UNIFIED MESSAGING functionalities .
Zoom on UNIFIED MESSAGING: Think message and more broadcast channel
It is with the aim of dealing with these problems of loss of attention that UNIFIED MESSAGING was created. The aim: to offer a message that can be delivered to its recipient, no matter where they are.
In his mailbox
On his phone by SMS
When visiting the site via a personalized pop-up
While remaining in control, of course, of the marketing pressure you wish to apply. No question of inciting you to harassment!
To understand the concept of UNIFIED MESSAGING in less than 3 minutes, I suggest you watch Olivier's presentation video. As you can see, UNIFIED MESSAGING aims to combine several channels in a single tool to broadcast your message. So, in addition to saving time, you have the opportunity to gain fluidity in your speech.
Because by anticipating all of this sequence of contact points, you are setting up a progressive, non-intrusive approach that will hit the mark in the right place at the right time!
The statistics for each message delivered will finally provide you with valuable insights to help you adjust your aim.
To sum up, I would be tempted to say that UNIFIED MESSAGING is the best way to reach your target!
EVERYTHING IS UNDER CONTROL
Now that you have all the keys to reaching your target in the right way, it's time to move up a gear!
Focus on automation: Discover the infinite possibilities of scenarios!
Remember, in the previous episode, we looked at segmenting your Customer Family . Now you will definitely understand how valuable it is!
Taking great care of your customer, providing them with personalized attention on a regular basis, all while being 100% automated ... It's tempting, isn't it?
With SPREAD, there are several possibilities to proceed. First, we have prepared a list of pre-configured scenarios for you:
fans reward
your customers' birthday
order evaluation
relaunching inactive customers
recognition of loyal customers
sponsorship incentive
This is the case, for example, of the ABYstyle site, which uses several scenarios to take care of its fans. The most popular: the customers' birthday. When you really want to please them, to address them as a unique and important individual, there is no better occasion. On condition, of course, that you are sincere. Indeed, it is not a question of building a new pretext to encourage them to order. No, it is a question of thanking them. For real.