Post by nurnobisorker70 on Oct 31, 2024 17:24:47 GMT 10
There are many ways to improve your website and its effectiveness in converting new customers.
You can invest in website design to capture and attract the attention of your target audience. You can focus on UX and UI to ensure your website visitors have a positive browsing experience and convince them of your brand’s authority and credibility. You can also invest in high-quality content to attract more leads and show them that your business is focused on providing value.
However, no matter how much time (and money) you spend perfecting these aspects of your website, there is one thing you must not forget. Ultimately, the only way for your organization to stand out (in what is most likely a sea of competitors) is to invest in brand differentiation.
Are you ready to go the extra mile to virtual phone number service position your brand as authentic and your solutions as the best options on the market? If so, here’s a comprehensive guide on how to craft a clear product message for your website to help you stand out.
Use a service feature matrix to simplify visual differentiation
In some cases, the easiest path to brand differentiation is to leverage consumers' tendency to compare multiple solutions during the evaluation phase of the buyer's journey.
The latest research on consumer behavior reveals that buyers often take a proactive stance in researching and evaluating different products.
According to PWC, most people start their shopping journey by gathering information about products and services, comparing prices, reading reviews, and researching retailers. More importantly, 29% of people (especially younger shoppers) purposely visit price comparison websites. It’s clear that today’s shoppers value in-depth information about the differences between products and brands. And they’re willing to do a little extra research to make sure they’re buying the best solution to their problems.
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Therefore, to make your website more effective in differentiating your brand and positioning your products as superior to anything else on the market, consider optimizing it for this specific consumer trend.
For example, something as simple as using a service features matrix on your site can help differentiate your solutions. Thanks to its well-structured appearance, this type of content is easily understandable. Additionally, visual elements can improve your audience’s understanding of the products, allowing you to present your offering as the best possible option to meet the needs of website visitors.
See how Eden Emerald Mortgages implements this brand differentiation tactic on their site, using a comparison chart to highlight all the unique features of the services they offer compared to banks and other brokers.
Use a Service Feature Matrix
Add sparkle to your product visuals
Consumers rely heavily on product images to make purchasing decisions.
A 2018 survey found that 83% of people rely on product photography when choosing which products to buy online (compared to 82% who rely on product descriptions and 75% who rely on product reviews). Additionally, a 2014 scientific study found that product visuals directly increase purchase intent among website visitors.
But while product visuals help products stand out, it's not always easy to make them impactful, especially when they're used to differentiate yourself from the competition.
You can invest in website design to capture and attract the attention of your target audience. You can focus on UX and UI to ensure your website visitors have a positive browsing experience and convince them of your brand’s authority and credibility. You can also invest in high-quality content to attract more leads and show them that your business is focused on providing value.
However, no matter how much time (and money) you spend perfecting these aspects of your website, there is one thing you must not forget. Ultimately, the only way for your organization to stand out (in what is most likely a sea of competitors) is to invest in brand differentiation.
Are you ready to go the extra mile to virtual phone number service position your brand as authentic and your solutions as the best options on the market? If so, here’s a comprehensive guide on how to craft a clear product message for your website to help you stand out.
Use a service feature matrix to simplify visual differentiation
In some cases, the easiest path to brand differentiation is to leverage consumers' tendency to compare multiple solutions during the evaluation phase of the buyer's journey.
The latest research on consumer behavior reveals that buyers often take a proactive stance in researching and evaluating different products.
According to PWC, most people start their shopping journey by gathering information about products and services, comparing prices, reading reviews, and researching retailers. More importantly, 29% of people (especially younger shoppers) purposely visit price comparison websites. It’s clear that today’s shoppers value in-depth information about the differences between products and brands. And they’re willing to do a little extra research to make sure they’re buying the best solution to their problems.
Meet Ranktracker
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques to choose from, it can be hard to know where to start. Well, fear not, because I’ve got you covered. Introducing Ranktracker, the all-in-one platform for effective SEO.
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in using your credentials
Therefore, to make your website more effective in differentiating your brand and positioning your products as superior to anything else on the market, consider optimizing it for this specific consumer trend.
For example, something as simple as using a service features matrix on your site can help differentiate your solutions. Thanks to its well-structured appearance, this type of content is easily understandable. Additionally, visual elements can improve your audience’s understanding of the products, allowing you to present your offering as the best possible option to meet the needs of website visitors.
See how Eden Emerald Mortgages implements this brand differentiation tactic on their site, using a comparison chart to highlight all the unique features of the services they offer compared to banks and other brokers.
Use a Service Feature Matrix
Add sparkle to your product visuals
Consumers rely heavily on product images to make purchasing decisions.
A 2018 survey found that 83% of people rely on product photography when choosing which products to buy online (compared to 82% who rely on product descriptions and 75% who rely on product reviews). Additionally, a 2014 scientific study found that product visuals directly increase purchase intent among website visitors.
But while product visuals help products stand out, it's not always easy to make them impactful, especially when they're used to differentiate yourself from the competition.